The Resource Boeing versus Airbus : the inside story of the greatest international competition in business, John Newhouse
Boeing versus Airbus : the inside story of the greatest international competition in business, John Newhouse
Resource Information
The item Boeing versus Airbus : the inside story of the greatest international competition in business, John Newhouse represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Bemis Public Library.This item is available to borrow from 1 library branch.
Resource Information
The item Boeing versus Airbus : the inside story of the greatest international competition in business, John Newhouse represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Bemis Public Library.
This item is available to borrow from 1 library branch.
- Summary
- "Chronicles the high-stakes rivalry between the world's two largest aircraft manufacturers--companies that will bet the house on a single airplane. Long one of America's most successful corporations--and its biggest exporter--Boeing struggled to maintain 50% of the market share for commercial aircraft after being overtaken by European upstart Airbus in the late 1990s. But Airbus did not remain on top for long--by 2006, the company suffered from mismanagement and had adopted the kind of complacent, risk-averse culture that had once characterized its competitor. Incorporating interviews conducted throughout the industry, Newhouse takes us inside these two firms to help us understand their struggle for supremacy in a business based as much on instinct as on economics. He also explores the problems that now face both companies: potential competition from China and Japan, the challenge of serving Asian markets, and the need to undo years of mismanagement.--From publisher description."--From source other than the Library of Congress
- Language
- eng
- Edition
- 1st ed.
- Extent
- xiii, 254 p.
- Contents
-
- Being number one
- Trading places
- Folly and hypocrisy
- Market share, the airlines' enemy
- Playing the game
- Meltdown and merger
- The very large airplane
- A challenge from Asia
- Muddling through, more or less
- Isbn
- 9781400043361
- Label
- Boeing versus Airbus : the inside story of the greatest international competition in business
- Title
- Boeing versus Airbus
- Title remainder
- the inside story of the greatest international competition in business
- Statement of responsibility
- John Newhouse
- Title variation
- Boeing vs. Airbus
- Language
- eng
- Summary
- "Chronicles the high-stakes rivalry between the world's two largest aircraft manufacturers--companies that will bet the house on a single airplane. Long one of America's most successful corporations--and its biggest exporter--Boeing struggled to maintain 50% of the market share for commercial aircraft after being overtaken by European upstart Airbus in the late 1990s. But Airbus did not remain on top for long--by 2006, the company suffered from mismanagement and had adopted the kind of complacent, risk-averse culture that had once characterized its competitor. Incorporating interviews conducted throughout the industry, Newhouse takes us inside these two firms to help us understand their struggle for supremacy in a business based as much on instinct as on economics. He also explores the problems that now face both companies: potential competition from China and Japan, the challenge of serving Asian markets, and the need to undo years of mismanagement.--From publisher description."--From source other than the Library of Congress
- Cataloging source
- DLC
- http://library.link/vocab/creatorName
- Newhouse, John
- Dewey number
- 338.7/629133340944
- Index
- index present
- LC call number
- HD9711.U64
- LC item number
- B646 2007
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/subjectName
-
- Boeing Company
- Airbus Industrie
- Aircraft industry
- Aircraft industry
- Competition, International
- Label
- Boeing versus Airbus : the inside story of the greatest international competition in business, John Newhouse
- Bibliography note
- Includes bibliographical references (p. 229-240) and index
- Contents
- Being number one -- Trading places -- Folly and hypocrisy -- Market share, the airlines' enemy -- Playing the game -- Meltdown and merger -- The very large airplane -- A challenge from Asia -- Muddling through, more or less
- Control code
- ocm71800503
- Dimensions
- 25 cm.
- Edition
- 1st ed.
- Extent
- xiii, 254 p.
- Isbn
- 9781400043361
- Lccn
- 2006030611
- System control number
-
- (Sirsi) l2006030611
- (OCoLC)71800503
- Label
- Boeing versus Airbus : the inside story of the greatest international competition in business, John Newhouse
- Bibliography note
- Includes bibliographical references (p. 229-240) and index
- Contents
- Being number one -- Trading places -- Folly and hypocrisy -- Market share, the airlines' enemy -- Playing the game -- Meltdown and merger -- The very large airplane -- A challenge from Asia -- Muddling through, more or less
- Control code
- ocm71800503
- Dimensions
- 25 cm.
- Edition
- 1st ed.
- Extent
- xiii, 254 p.
- Isbn
- 9781400043361
- Lccn
- 2006030611
- System control number
-
- (Sirsi) l2006030611
- (OCoLC)71800503
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.littletongov.org/portal/Boeing-versus-Airbus--the-inside-story-of-the/BObVf-f05Ao/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.littletongov.org/portal/Boeing-versus-Airbus--the-inside-story-of-the/BObVf-f05Ao/">Boeing versus Airbus : the inside story of the greatest international competition in business, John Newhouse</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.littletongov.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.littletongov.org/">Bemis Public Library</a></span></span></span></span></div>
