Coverart for item
The Resource Highly recommended : harnessing the power of word of mouth and social media to build your brand and your business, Paul M. Rand

Highly recommended : harnessing the power of word of mouth and social media to build your brand and your business, Paul M. Rand

Label
Highly recommended : harnessing the power of word of mouth and social media to build your brand and your business
Title
Highly recommended
Title remainder
harnessing the power of word of mouth and social media to build your brand and your business
Statement of responsibility
Paul M. Rand
Creator
Author
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Rand, Paul M
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
LC call number
HF5415.1255
LC item number
.R363 2014
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Marketing
  • Oral communication
  • English language
Label
Highly recommended : harnessing the power of word of mouth and social media to build your brand and your business, Paul M. Rand
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 215-218) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Foreword / by Margo Georgiadis, President, Americas, Google -- Introduction : living a recommendable life -- Preface -- Word of mouth recommendations : marketing's holy grail -- Stew Leonard's and the 30 minute recommendation -- Why Angie and her list are worth $650 million -- Fixing what advertising has broken -- A whole new model for a whole new world -- The power of positive recommendations -- Where, how and why we recommend -- Some recommendations are more valuable than others : the influencer ecosystem and the Oprah effect -- The roadmap to recommendations -- Know : understanding where and how your brand and your competitors are talked about and recommended -- Plan : developing a recommendable brand strategy, articulating your sharable story -- Identify : discover those people whose recommendations influence your brand's purchase decisions -- Activate : creating compelling content and experiences that engage the 90/10 rule -- Protect : identifying and neutralizing "hear me's", "reputation terrorists" and "competitive destroyers" -- Beyond marketing : operationalizing recommendations -- Customer service that gets you recommended -- Becoming the most recommended place to work (HR) -- Creating products and offerings your customers tell you they will buy (Product Innovation/R & D) -- Built by recommendations : tying it all together
Control code
ocn839388071
Dimensions
24 cm
Extent
xxi, 229 pages
Isbn
9780071816212
Isbn Type
(alk. paper)
Lccn
2013014110
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)839388071
Label
Highly recommended : harnessing the power of word of mouth and social media to build your brand and your business, Paul M. Rand
Publication
Bibliography note
Includes bibliographical references (pages 215-218) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Foreword / by Margo Georgiadis, President, Americas, Google -- Introduction : living a recommendable life -- Preface -- Word of mouth recommendations : marketing's holy grail -- Stew Leonard's and the 30 minute recommendation -- Why Angie and her list are worth $650 million -- Fixing what advertising has broken -- A whole new model for a whole new world -- The power of positive recommendations -- Where, how and why we recommend -- Some recommendations are more valuable than others : the influencer ecosystem and the Oprah effect -- The roadmap to recommendations -- Know : understanding where and how your brand and your competitors are talked about and recommended -- Plan : developing a recommendable brand strategy, articulating your sharable story -- Identify : discover those people whose recommendations influence your brand's purchase decisions -- Activate : creating compelling content and experiences that engage the 90/10 rule -- Protect : identifying and neutralizing "hear me's", "reputation terrorists" and "competitive destroyers" -- Beyond marketing : operationalizing recommendations -- Customer service that gets you recommended -- Becoming the most recommended place to work (HR) -- Creating products and offerings your customers tell you they will buy (Product Innovation/R & D) -- Built by recommendations : tying it all together
Control code
ocn839388071
Dimensions
24 cm
Extent
xxi, 229 pages
Isbn
9780071816212
Isbn Type
(alk. paper)
Lccn
2013014110
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)839388071

Library Locations

    • Bemis Public LibraryBorrow it
      6014 South Datura Street, Littleton, CO, 80120, US
      39.6078903 -105.0037841
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