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The Resource Ultimate guide to Facebook advertising, by Perry Marshall, Keith Krance and Thomas Meloche

Ultimate guide to Facebook advertising, by Perry Marshall, Keith Krance and Thomas Meloche

Label
Ultimate guide to Facebook advertising
Title
Ultimate guide to Facebook advertising
Statement of responsibility
by Perry Marshall, Keith Krance and Thomas Meloche
Creator
Contributor
Subject
Language
eng
Summary
  • "Covering the latest and breaking news in Facebook advertising, this updated edition introduces revised, expanded, and new chapters covering fundamentals, Newsfeed ads, sidebar ads, and BIG data. In addition, advertisers are taken farther than just Facebook itself. Marshall and coauthors provide priceless insight into the audience, exploring what was happening before the visitor clicked on an ad and what needs to happen after - ten seconds later, ten minutes later, and in the following days and weeks. Presented in the same step-by-step format that made Marshall's Ultimate Guide to Google AdWords a top seller, this book guides online marketers with a potential audience of 1.11 billion people via a completely different, unbelievably powerful online advertising channel. Facebook presents enhanced tools and exciting opportunities to capture clicks and create brand-loyal customers"--
  • "Covering the latest and breaking news in Facebook advertising, the second edition introduces revised, expanded and new chapters covering Fundamentals, Newsfeed ads, Sidebar ads, and BIG data. Plus, advertisers are taken further than Facebook itself. Marshall and co-authors provide priceless insight into the audience, exploring what was happening before the visitor clicked on an ad and what needs to happen after--10 seconds later, 10 minutes later and in the following days, and weeks"--
Assigning source
  • Provided by publisher
  • Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Marshall, Perry S
Dewey number
659.14/4
Illustrations
illustrations
Index
index present
LC call number
HF6146.I58
LC item number
M364 2014
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
  • Krance, Keith
  • Meloche, Thomas
http://library.link/vocab/subjectName
Internet advertising
Label
Ultimate guide to Facebook advertising, by Perry Marshall, Keith Krance and Thomas Meloche
Instantiates
Publication
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
ocn883748549
Dimensions
26 cm
Edition
Second edition.
Extent
xiv, 327 pages
Isbn
9781599185460
Lccn
2014025082
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)883748549
Label
Ultimate guide to Facebook advertising, by Perry Marshall, Keith Krance and Thomas Meloche
Publication
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
ocn883748549
Dimensions
26 cm
Edition
Second edition.
Extent
xiv, 327 pages
Isbn
9781599185460
Lccn
2014025082
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)883748549

Library Locations

    • Bemis Public LibraryBorrow it
      6014 South Datura Street, Littleton, CO, 80120, US
      39.6078903 -105.0037841
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